Locally produced craftsmanship with simplicity in form and function. Swedish Hemslöjd has been based on these principles for centuries. In this project we have combined this way of thinking and introduced the classic hemslöjd in the modern home.
We see that the modern wood and furniture industry has forgotten the knowledge in Swedish hemslöjd and material usage.
Today the Swedish hemslöjd is seen as an outdated style more than material knowledge and producing method. Maybe this is the reason it has been relegated by the bigger audience.
By learning about the techniques and material use in Swedish hemslöjd we want to introduce that knowledge with a modern style in the modern way of producing furnitures.
The aim is to keep the knowledge of Swedish hemslöjd alive while in the same time give something new to the modern industry. We believe that by using the old techniques, but giving them a new look, we can benefit both parties. The modern industry would get a connection to its history and the knowledge of Swedish hemslöjd would live on and get a well deserved place in the modern home.